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The Brief.

The famous spirit from DIAGEO  needed a repositioning in the market in order to expand, because other kinds of drinks are now in, and nobody asks for a Baileys.

We had to create “the situation”.


The Solution.

We launched the new concept “After lunch, after dinner” with two parallel commercials, focusing on those special moments that are after the meal conversations. Sometimes, those final moments are the first steps of something new.


We also made a commercial shown a few months later. It was again about these magic moments. And we used a universal insight: have you ever been in the situation where the bar is already empty, but you don't realize because you are fascinated, enjoying the conversation?


In those moments, it is the waiter who comes and interferes.

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JESUS MORILLA

ADVERTISING DESIGN ART DIRECTION

WORK BIO REFS CONTACT

Baileys

AFTER LUNCH.

AFTER DINNER