The Brief.

In the communication line begun in the previous season, the challenge was to continue building a campaign around the bed as an important place, but with the difficulty of having a very low budget for broadcast media such as television.


The Solution.

We wanted to continue with the idea of "bed" as a place where  important things happen.

So, we launched the idea that from a bed, with enough energy and conviction,  we can change big things, the world, life.


As Yoko Ono and John Lennon did, we assembled a great action around a bed: two young people, from a bed, advocating a more human and slower life.

Their claim is made of 40 days in a bed, and anyone could watch it live on internet, TV, blogs, etc.


This campaign was awarded with the Gold Prize in Interactive Category and Bronze Prize in Ideas for Campaign in EL SOL,

the Latin and Spanish Ad Festival 2010. 

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JESUS MORILLA

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40 DAYS IN BED