Brand image campaign using “the NOTHING” in it’s most adsolute form.

TV spots, print, outdoor, online... to say absolutely nothing. Only relaxing music, without any selling pretension.

To what end? In order to provide the consumer a moment of quiet in the middle of all chaos surrounding him. Tranquility, a time to think. To put value in the simple act of just stopping and thinking. An unconventional campaign

for an unconventional bank.

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JESUS MORILLA

ADVERTISING DESIGN ART DIRECTION

WORK BIO REFS CONTACT

ING Bank

SPONSOR

THINKING