International Olympic Committee

THE BEST OF US

The Brief.

The IOC  promoted a selection process looking for an agency to launch a global campaign.

The communication objective was focused in the most essential human values, further than the mass media event of the olympic competition.


The Solution.

We created a global concept “The Best of Us”, and we launched a huge campaign in more than 200 countries. It included two TV commercials.


The first one was about human values. The stars were a group of boys and girls talking to camera. They talk about how they felt and what they were: they feel invincible and strong because they were not freaks or big-eared or nerds. They were Athletes.


The commercial was shot in Los Angeles by MJZ and the director was Victor Garcia.


The second one was shown just before the Games. Some sport celebs were customized as superheroes. They represent the best of us and they have come to amaze us.

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JESUS MORILLA

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THE BEST OF US