International Olympic Committee

The Brief.

The IOC  promoted a selection process looking for an agency to launch a global campaign. The communication objective was focused on the most essential human values, going further than the mass media event of the Olympic competition itself.


The Solution.

Sra.Rushmore was selected. We created a global concept “The Best of Us”. And we launched a huge campaign in more than 200 countries.

It included a large poster series that was printed in several magazines around the world.


In this campaign, I was not only the Art Director but also the author of the painting illustrations in this series.

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JESUS MORILLA

ADVERTISING DESIGN ART DIRECTION

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THE BEST OF US