The Brief.

The IOC had their own headquarters during the Games in Beijing and they asked us for the whole visual image during the event.


The Solution.

They are a very serious organization (they are located in Switzerland), with members from all around the world. It is something like the UN, with lots of offices and and all members wearing smart suits.

But this boring work finally becomes a party: the great celebration of sport.

So, we decided that the IOC image during the Games should be a great party, an explosion of color.


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JESUS MORILLA

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International Olympic Committee

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