The Brief.

The IAA (International Advertising Association) linked with the Museo de Arte Contenporáneo Reina Sofía, called for a contest with the objective of creating an advertising collection for the museum. A group of recognized artists and advertisers selected the pieces that would be part of the collections.


The Solution.

We created three ironic pictures that play with the common idea that most people have about advertising. In fact, is it not about sales? insights? research?...

Do they have anything to do with art?


What we showed in the pictures was the strange effect of putting some stuff in the most unexpected places. Like the ads in the museum.



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JESUS MORILLA

ADVERTISING DESIGN ART DIRECTION

WORK BIO REFS CONTACT

Reina Sofia Contemporary

Museum of Art

ADVERTISING AT

THE MUSEUM