This project never came off, but I think it’s good and interesting to watch.


The Spanish Tourism Board asked us for a strategic and creative consultant work.


The answer was an advertising campaign that presented a new concept: the ingenious country.


For the print ads, I created paintings mixed with pictures that show a new and unexpected point of view of the country.


nextIOC_visual.html
prevFLEX_40_DAYS.html

JESUS MORILLA

ADVERTISING DESIGN ART DIRECTION

WORK BIO REFS CONTACT

Turespaña

THE INGENIOUS

COUNTRY