This campaign is the result of an international pitch for

Coca Cola Europe.


The Brief.

The strategic plan was to associate coke with music, as one of the essential points in their communication with the young and urban target market. From that point, the company needed a durable concept which they could keep building over the years.


The Solution.

We invented a new concept: Co-kreation, to convey a way of enjoying music using something that is deep in the heart of the brand: sharing and playing live with other people.


We launched a TV ad throughout Europe. It was also massivily watched on social networks and Youtube.


A digital campaign was developed inviting young people to perform their own version of "Lola" and join in with the others. Thousands of people joined from YouTube, making the campaign a generational phenomenon.  The brand´s local agencies in Europe contributed to adapt the idea.


Through the interactive banners you could play drums or guitar with your mouse, following the campaign song.



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JESUS MORILLA

ADVERTISING DESIGN ART DIRECTION

WORK BIO REFS CONTACT

Coca-Cola Europe

COKREATION