The Brief.

Coca Cola International wanted to launch a new camapaign to enhance the consumption of the refreshing drink in many countries where they are not used to drinking coke during meals. In the majority of Asia, Euroasia, Eastern Europe and some parts of Africa, the campaign had to convey the most valuable concept of the brand, the “happiness inside”, just when you sit around a table to share a meal.


The Solution.

First of all, we created a global concept to communicate the values of the brand during meals: “Eat with your heart”. But we also had to communicate it in different countries and languages so, we made a visual translation of the concept, a powerful image that everyone could understand.


At the same time, we shot a funny TV commercial that was shown in more than 20 different countries. And we again used a universal code, something essential: music and dance.


The TV campaign consisted of two different commercials that were shown at the same time.

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JESUS MORILLA

ADVERTISING DESIGN ART DIRECTION

WORK BIO REFS CONTACT

Coca-Cola Worldwide

EAT WITH

YOUR HEART