The Brief.

This was another job for CocaCola.

The strategy of the company is to keep close to a healthy way of life, because the consumption of the refreshing drink has been acused of damaging public health.


The Solution.

The creative idea was: let’s talk about happiness as the major health source.

And the graphic campaign goes further. It’s talking about happiness as if it was a person, attaching to it some personal concepts and situations. Happiness could be someone… or even your dog.


nextING_thinking.html
prevIOC_visual.html

JESUS MORILLA

ADVERTISING DESIGN ART DIRECTION

WORK BIO REFS CONTACT

Coca-Cola

HAPPINESS

GRAPHICS