The Brief.

Apart from the regular TV ads, the Coca-Cola company works on other specific campaigns focusing on sponsorship and events. And, in most of them, the main work is in graphic support and they have to produce it in a very short time.

So we had to create a visual concept that was able to work in very different messages, like the sponsorship of a music festival  or celebrating cultural or sporting events.


The Solution.

This is that kind of idea that you celebrate when you get it. It’s a click! If Coca-Cola contains happiness inside, all those things where we put a coke top, become happiness containers.


A simple, strong and very, very corporate idea.

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JESUS MORILLA

ADVERTISING DESIGN ART DIRECTION

WORK BIO REFS CONTACT

Coca-Cola

HAPPINESS

GRAPHICS