The Brief.

The Valencia Government entrusted us with a new campaign to promote the region’s tourism with a clear objective: they wanted to attract a new type of visitor rather than the typical sun-seeker.



The way to do it was to promote the capital as a great gateway to the region, due to the fact that it is an important seaport and,

at the same time, that there is a new airport,

a new high-speed train station, and there are new highways to get there by road.


The Solution.

We invented the new concept Hola (Hello), to communicate the welcoming attitude of this region to all kinds of visitors. Those who come by car and go to the beaches, also those who arrive by boat, by plane... and will find a huge variety of tourism

on offer.


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JESUS MORILLA

ADVERTISING DESIGN ART DIRECTION

WORK BIO REFS CONTACT

Valencia

Tourism Board


HOLA