DON’T WORRY

The Brief.

Sra Rushmore won the pitch for selecting the new Vodafone’s agency in Spain.


The Solution.

Regarding to convey the new strategy, we have launched a new campaign that is always supported by the famous Bobby McFerry’s song, “Don’t worry, be happy”.

For shooting the first commercial, we climbed a big wall with the famous Belgian climber Nico Favrese who, even in this situation, always keeps calm and carries his ukelele.


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JESUS MORILLA

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Vodafone

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